June 2007
Monthly Archive
Church Marketing via Doughnuts?
Posted by nathan on 21 Jun 2007 | Tagged as: Communications
The following in an excerpt (a complete ‘chapter,’ actually) from Seth Godin’s Small is the New Big:
Today’s New York Times reports that the Radiant Church in Surprise, Arizona spends $16,000 a year on Krispy Kreme doughnuts.
The health risks aside, this is smart marketing. (And is there anything wrong with a church doing marketing? Churches have always done marketing.)
Marketing doesn’t mean advertising.
What are you doing to aid your church in marketing? Even a smile is marketing. Do you smile?
ADDENDUM: not smiling is marketing, too!
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