April 2007

Monthly Archive

clear and concise.

Posted by nathan on 17 Apr 2007 | Tagged as: random.

I was reading and came across this description:

The trial period is virtually endless, you do not have to pay anything for this site. We have taken care of that for you.

If we expect people to:
1. read
2. understand
3. remember
what we write, a good start is to be clear and concise.

Wouldn’t it make more sense to say:
We have purchased a free endless ‘trial’ membership for you.

Popularity: 2%

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