I’ve been a fan of Seth Godin for years, and this is not the first time he has talked about this. I adopted the style he recommends almost two years ago, and have never looked back, Unless the customer specifically demands it. Then I try really hard to help them see the benefits of this approach.

However, I think it’s important to realize that there is a time to break rules. I don’t think we should use cheesy images, but there is a time when it is the most effective way to get the point across. Effectiveness trumps “no cheesy images” every time. Same thing with all of the other rules, with the possible exception of six words on a slide. And I think Seth Godin would agree. At least, that’s where I learned the concept. Admittedly, the majority of the time, by far, you can find a more effective method than cheesy images and spinning twirling transitions.

I would go so far as to say if the background, or any other element, you use throughout the presentation does not specifically reinforce the message you want to communicate, get rid of it. It is a distraction, and that takes away from your message. It’s better to have black text on a white background and get the point across, then it is to have a cool element that is really nothing more than visual noise.

So, if people around you can’t quickly identify, without lots of critical thinking, how each element reinforces the message, then get rid of the element.