So I’ve posted a couple blogs recently about church marketing. I wanted to diverge for a moment to give a relevant example of the marketplace.
The below graph shows the top 10 restaurant chains (ranked on their market share) and the amount of
money (in millions) they spend on advertising each year. If you note the trend, marketshare is roughly 1/100 of the amount spend on advertising. Except starbucks. their marketshare is roughly 1/10. that is ten times larger than their competition. why?
Is their product really that much better? is their advertising really ten times better?
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